Digital Transformation

Leading complex change, from strategy through to delivery.

What Digital Transformation Looks Like in Practice

For established retailers and brands, it rarely means starting from scratch.  It means modernising what already exists and making it fit harmoniously with the wider business:  new GTM channel launches, replatforming websites, integrating a new PIM or ERP without disrupting day-to-day operations, launching a new B2B channel alongside an existing D2C business, or bringing 13 autonomous branches onto a single online pricing strategy.  And most importantly, getting buy in from the whole team to deliver the change and realise the value.

These programmes are often complex, high-stakes and involve multiple stakeholders with varying degrees of engagement and belief in the project.  Staff, partner agencies and systems that all need to work together to deliver on time and budget, with minimised risk.

Is This Right for Your Business?

A digital transformation engagement typically makes sense when:

  • You are replatforming your website or core ecommerce systems and need experienced oversight to manage the transition and protect performance

  • You are integrating new technology: a PIM, ERP, CRM or consent management platform, into an existing ecommerce ecosystem

  • You are launching a new channel, such as B2B, alongside an existing D2C business, or expanding into new international markets

  • You need to bring multiple brands, branches or business units onto a single, standardised online strategy

  • You have agencies, internal teams and senior stakeholders who all need to be coordinated toward a single outcome, and need someone to own that end-to-end

Get in touch

What I Bring

 

I lead digital transformation programmes at C-suite and Board level, working directly with CTOs, CMOs and Managing Directors to define the strategy and then stay to lead delivery.

My approach draws on three things: the structured programme management discipline from working on large-scale transformation projects at Accenture; the practical experience of having transformed my own business from a small bricks and mortar retailer into the UK's largest online retailer in its sector; and nearly a decade of leading transformation programmes for clients across multiple sectors and systems.

Crucially, I don't disappear once the strategy is set.  I stay engaged through requirements gathering, agency and vendor selection, delivery oversight and go-live, managing the practical realities that determine whether a transformation actually succeeds.

Typical Areas of Focus

  • New website builds and replatforming, including B2B and B2C launches

  • Systems integration: PIM, ERP, CRM, consent management and other core platforms

  • Omnichannel strategy connecting online and offline customer experiences

  • Standardising pricing, stock and customer experience across multiple branches or brands

  • Agency and vendor selection, requirements gathering and delivery management

  • Navigating major market disruption such as Brexit or Covid

  • Building internal team capability to sustain the change after go-live

Recent Examples

  • Leading a full digital transformation across UK and European retail channels for this legacy B2B and D2C industrial supplies retailer. Overseeing the requirements gathering and delivery of new B2B and B2C websites, alongside a standalone PIM implementation and new marketing consent management platform.  Migrated nine legacy multi-lingual websites from Magento 1 to Adobe Commerce
    Result: Best Q1 on record for the current UK website

  • Led the complex transition of this traditional bricks and mortar business to an omni-channel B2B and B2C online retailer. Standardised pricing across 14 branches, built a trade portal for 400+ customers, and launched click & collect with real-time ERP-integrated stock availability.
    Result: Revenue +150% | Traffic +122% | CVR +25% | Retail Bulletin UK Ecommerce Team of the Year 2023

  • Engaged to lead digital transformation across multi-channel B2B and D2C, including an Amazon launch. Resolved significant SEO loss following a poorly managed platform migration, then managed exceptional Covid-driven demand acceleration.
    Result: Revenue +350% | Traffic +242% | CVR +55%

  • Responsible for the business plan, P&L and development roadmap for this online-only hardwood timber retailer, integrating its online channel efficiently with a substantial offline parent business.
    Result: Revenue +56% | Traffic +10% | CVR +46%

Let's Talk

If your business is facing a significant digital transformation: a replatform, a systems integration, a new channel launch, or bringing multiple businesses onto a single strategy, I would welcome a conversation about how to make it succeed.

Get In Touch